VisitPITTSBURGH Launches BURGH101 Promotion


Savings pass created in partnership with area businesses helps college students and families explore Pittsburgh during ‘Welcome Week’ and beyond

PITTSBURGH – VisitPITTSBURGH officially launched its new BURGH101 promotion just in time for the start of the 2023-2024 academic year.

The promotion, slated to run through September, aims to introduce college students and their families to all Pittsburgh has to offer via a savings badge that will give them access to discounts and promotions on admission, food, beverages and more at participating attractions and businesses around the city. Starting today, incoming students can sign up for their badge at, and it will be shipped to them the week of Aug. 14.

“College can be some of the most exciting years of your life, and Pittsburgh is a great college town, welcoming more than 80,000 college and graduate students every year,” said VisitPITTSBURGH President & CEO Jerad Bachar. “We designed this offering to help Pittsburgh’s new and returning college students feel welcome, and to encourage them to explore the region beyond campus to get to know everything our city has to offer.”

VisitPITTSBURGH will also give away a BURGH101 Retro-Starter Kit to the first 50 students that enroll in the program. The starter kit will include a collectible tin lunch box, belt bag, bucket hat, adhesive phone wallet and the BURGH101 badge.

Advertising efforts will have a largely digital focus with social promotions integrated throughout, with a two-fold goal of engaging with college students attending Pittsburgh universities and incentivizing parents to extend their stay and explore the city. The campaign targets college students in key drive-in academic feeder markets, including Baltimore, Buffalo, Cleveland, Columbus, Erie, Harrisburg, Johnston/Altoona, Morgantown, New York, Philadelphia and Washington, D.C.

The program has been widely endorsed by area universities, including presenting sponsor Point Park University.

Featured BURGH101 partners include:

  • Pittsburgh Cultural Trust – As a nonprofit organization created to stimulate the economic and cultural development of the Pittsburgh Cultural District, The Trust encourages and presents diverse arts programming throughout more than 20 theaters, galleries, arts venues, and public art spaces in the Cultural District. Undergraduate and graduate students are eligible for ticket discounts of up to 50% off select Pittsburgh Cultural Trust performances.
  • ASCEND Climbing – Founded in Pittsburgh, ASCEND operates facilities that offer community-centered climbing, fitness, yoga, youth programs and community events by serving individuals and groups of all ages, backgrounds and abilities. Located in Pittsburgh’s South Side and Point Breeze neighborhoods, as well as Youngstown, Ohio. Find Your Summit in the City!
  • North Shore Tavern – Pittsburgh’s most memorable meal is at North Shore Tavern, home of Steak on a Stone. Our signature meals include Filet Mignon, New York Strip, Jumbo Shrimp, Jumbo Scallops and more, which are prepared and served on a 700º lava stone and finished cooking at your table. Located a stone’s throw from PNC Park, North Shore Tavern is a must stop destination for great drinks and amazing food. Plus, Pirates fans will enjoy the baseball memorabilia located throughout the restaurant. Reservations can be made on OpenTable or by calling 412-465-9865.

Learn more about BURGH101, including a full list of participating businesses, at

Follow VisitPITTSBURGH on Facebook, Twitter and Instagram, and be sure to track and spread the message using #LovePGH.

VisitPITTSBURGH is the official tourism marketing and promotion agency of the Pittsburgh region. The organization is dedicated to generating business events, sports events and leisure travel.