VisitPITTSBURGH, Pittsburgh Steelers, NFL Films, and U. S. Steel Present  – The Football Town

Film Commemorates the 2026 NFL Draft in Pittsburgh by Highlighting the Region’s Unique Place in the History of the Game of Football, and is Narrated by Pittsburgh Area Native Pat McAfee

As part of the celebration of Western Pennsylvania’s rich football history leading up to the 2026 NFL Draft in Pittsburgh, NFL Films – in partnership with VisitPITTSBURGH, the Pittsburgh Steelers and U. S. Steel – presents The Football Town, a film which explores the storied football tradition of the region.

The first-ever immersive format documentary produced by NFL Films, The Football Town premieres on Saturday, Feb. 28 at Kamin Science Center’s Rangos Giant Cinema– next door to Acrisure Stadium – and will run exclusively for two months leading up to the 2026 NFL Draft in Pittsburgh taking place April 23-25.

The approximately 50-minute film focuses on the unique history of football in Western Pennsylvania, a region defined by grit, steel, hard work, three rivers, the Appalachian hills and community. The Football Town features appearances by Steelers legends Bill Cowher, Jerome Bettis, Joey Porter Sr., James Harrison and others, and is narrated by Pittsburgh area native Pat McAfee.

“The Football Town sets the tone for everything that’s to come as we build toward the 2026 NFL Draft,” said Jerad Bachar, President & CEO of VisitPITTSBURGH. “By launching this film in February, we’re beginning the celebration early — sharing the stories, pride and football legacy that define Western Pennsylvania and will be on full display when Pittsburgh hosts the Draft in April.”

“The 2026 NFL Draft gives our region an unprecedented opportunity to share Pittsburgh’s football history and the legendary athletes who have shaped it,” said Dan Rooney, Co-chair of the 2026 NFL Draft Football Legacy Committee and Vice President of Business Development and Strategy for the Pittsburgh Steelers. “We were honored to work with NFL Films to celebrate the contributions of Hall of Famers and local football icons from our region. With this film, we hope to inspire future generations, instill community pride, and highlight Pittsburgh’s unique place in the history of the game.”

“Pittsburgh is a special place, one that helped build America and America’s game,” said Keith Cossrow, NFL Films Vice President and Head of Content. “NFL Films has been searching for the perfect subject for our first immersive-format documentary, and we found it in Western Pennsylvania. We are grateful to the Pittsburgh Steelers, U. S. Steel, the University of Pittsburgh, Kamin Science Center and many others for the opportunity to tell this story as the city prepares to host the NFL Draft for the first time ever.”

“Pittsburgh has much to celebrate in 2026, and so does U. S. Steel,” said U. S. Steel President and CEO David B. Burritt. “This year marks U. S. Steel’s 125th anniversary and we are thrilled to help make The Football Town a part of the celebration. Like molten steel, football flows through the past, present, and future of Pittsburgh. It unites us and reminds us that hard work and teamwork can help power an industry - and a country.”

Tickets will go on sale beginning Friday, Feb. 13 and will be available on the Kamin Science Center website.

The Football Town is presented by U. S. Steel in celebration of its 125th anniversary and its deep roots in Pittsburgh.

The documentary trailer and other assets are available here.

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About VisitPITTSBURGH
VisitPITTSBURGH is the official tourism marketing and promotion agency of the Pittsburgh region. The organization is dedicated to generating business events, sports events, and leisure travel for Allegheny County.

About the Pittsburgh Steelers
The fifth-oldest franchise in the NFL, the Pittsburgh Steelers were founded on July 8, 1933, by Arthur Joseph Rooney. Pittsburgh is among the most successful franchises in League history. The Steelers have won six Super Bowl titles, tied for the most in the NFL, and appeared in eight overall. Pittsburgh has also participated in 16 conference title games and hosted 11 – both of which rank among the top in the League. The Steelers have had 33 former players, coaches or contributors inducted into the Pro Football Hall of Fame.

About NFL Films
NFL Films is widely recognized as the most honored filmmakers in Sports, and continues to produce innovative franchises and documentaries across multiple networks and platforms, including Quarterback, Receiver and WWE Unreal on Netflix, Hard Knocks on HBO/Max, nine 30 for 30 films on ESPN, Peyton’s Places on ESPN+ and other premium programming on Amazon Prime Video, Peacock, Paramount+, MGM+, Fox, NBC, CBS, NFL Network, NFL+, X Originals, and The Roku Channel. With 141 Sports Emmy Awards to its credit, NFL Films remains a gold standard in premium sports content, providing an elevated and connected viewer experience with privileged access to the athlete story.