Holly Perella Named Business Development Director
Seasoned Youth Sports Veteran Will Drive New Event Procurement
PITTSBURGH – SportsPITTSBURGH Executive Director Jennifer Hawkins announced today that Holly Perella has been named the Business Development Director. In this role, she will drive new event procurement within the grassroots sports market.
“We are elated to welcome Holly to the SportsPITTSBURGH team,” Hawkins said. “Holly brings with her years of experience with youth sports teams, which will serve her well as she works to grow and strengthen the events already on our yearly calendar while also bringing new sports business to the Pittsburgh region.”
Perella joins the SportsPITTSBURGH team after spending a year as the Corporate Sales Manager for Wheeling Nailers Hockey, an ECHL affiliate of the Pittsburgh Penguins. There, she developed corporate partnerships and enhanced those partnerships by creating, presenting and selling new and exciting opportunities. Additionally, Perella worked closely with ticket executives, operations staff and the Chief Operating Officer to develop and implement successful promotions, in-game features and community initiatives.
Prior to her time with the Nailers, Perella served as an Account Executive for WPXI Channel 11 NBC Cox Media Group and Entercom Communications.
An 11-year youth hockey coach (2009-20), Perella most recently served as State Diversity, Equity and Inclusion Advisor for MidAm Hockey (2020-22). She also completed appointments on both the Pennsylvania Interscholastic Hockey League (2017-20) and Upper St. Clair Ice Hockey Association (2014-17) Boards of Directors.
Perella received her Bachelor of Arts from the University of Pittsburgh. She earned her MBA from Point Park University.