PGH Insiders
Calling all passionate Pittsburghers who are experts in their craft!
Pittsburgh is a city transformed on the brink of a boisterous movement, gaining significant media traction and hosting various global events in the years to come. But here's what truly makes our city extraordinary: the incredible people behind our biggest attractions and events.
They love what they do, they lift each other up, and they're passionate about sharing their craft with visitors from across the globe.
These are the voices that matter most. Since no one is better qualified to showcase our city than these local experts, we're proud to launch the PGH Insiders Program to authentically highlight all Pittsburgh has to offer.
APPLY To Be A PGH Insider >>
What It Means to be a PGH Insider
As a PGH Insider, you'll be Pittsburgh's authentic voice to the world. VisitPITTSBURGH will connect you with media outlets, travel writers, and industry professionals who need genuine expertise about our city—and you'll also be featured throughout our content as a go-to source for visitors seeking true local recommendations. When a national magazine wants the real story behind Pittsburgh's food renaissance, when a family visiting needs to know the best kid-friendly spots, or when a documentary crew needs someone who truly knows our arts scene, that's where you might come in. Whether it's helping a traveler discover a hidden gem or speaking to national press, your day-to-day expertise and authentic passion will help people experience our city that only true Pittsburghers know.
What We'll Ask of You:
- Complete an initial training session on media relations, VisitPITTSBURGH's mission, and key tourism talking points
- Participate in a minimum of two events or media opportunities per year
- Maintain a professional and positive representation of Pittsburgh and VisitPITTSBURGH at all times
- Adhere to VisitPITTSBURGH's guidelines for public messaging and media engagement
- Foster collaboration and engagement with fellow Insiders and VisitPITTSBURGH staff
Who We're Looking For
PGH Insiders will be chosen based on the following criteria:
- Pittsburgh residency: Must be a resident of the Pittsburgh region
- Specialty expertise: Demonstrated knowledge and passion in areas such as General Pittsburgh Expert, Arts & Culture, Food & Beverage, Outdoor Recreation, Family & Education, City History & Development, Hospitality & Air Travel, Business Travel & Conferences, Sports and DEI
- Communication skills: Strong verbal abilities with confidence to engage media, industry professionals, and visitors
- Authentic enthusiasm: Genuine love for Pittsburgh and excitement about sharing their expertise with others
- Availability: Ability to participate in scheduled events and media opportunities
While public speaking or media experience is helpful, it's not required—we're looking for passionate experts who love talking about what they do.
Insiders will only speak within their area of expertise—chefs discuss food, artists talk art, and so on.
How to Join
Ready to become a PGH Insider or know someone perfect for this program? Simply complete the nomination form!
APPLY To Be A PGH Insider >>
Nominations close on September 30. Selected candidates will be contacted for a brief interview, with final Insiders informed of their selection in November 2025.