VisitPITTSBURGH Encourages Pittsburgh Sports Fans to Be "BURGH PROUD"

Call to Action expands ongoing social media efforts of Pittsburgh sports teams

PITTSBURGH, PA - It's a jammed packed weekend of Pittsburgh sports events beginning tonight with the ESPN-televised showdown between the Pitt Panthers and the University of North Carolina Tar Heels, while just across the river the Pittsburgh Penguins take on the Buffalo Sabres in a classic NHL faceoff. And VisitPITTSBURGH is encouraging Pittsburgh sports fans to demonstrate their enthusiasm for their teams by using #BurghProud on their social media postings. The goal is to unite the fan bases of the Pittsburgh teams to make the hashtag trend locally and, ideally, nationally over the weekend. The Pittsburgh Steelers, Penguins and University of Pittsburgh will be asking their fans to support the effort.

VisitPITTSBURGH's call to action is, simply, expanding on the ongoing social media efforts this year of Pittsburgh sports teams. Teams have been using social media and #BurghProud to root for each other. Pittsburgh Panthers, Penguins, Steelers, Pirates, Passion, Riverhounds and other sports organizations - as well as fans - have been posting messages to and about each other during games.

VisitPITTSBURGH is not only requesting the participation of the fans of the city's professional and collegiate teams to use #BurghProud, but also fans of Pittsburgh-area high school and club teams. Friday night high school football, soccer, volleyball, field hockey, golf, tennis and other fall sports have long added to the image of Pittsburgh as a great sports city. Fans around the country and world can show their support for all Pittsburgh sports teams by helping us get #BurghProud trending.

"Our professional sports teams came up with an excellent way to unite the city and support each other with this unique hashtag, and we want to help spread the word," said Jennifer Hawkins, Director, Sports Marketing and Development for VisitPITTSBURGH. "Pittsburgh fans have always come together to support our teams-whether they are attending the games here, traveling to away games, watching or listening at home, or live streaming from across the country. BurghProud lets us show our fan spirit to the world."

As the official tourism promotion agency for Pittsburgh and Allegheny County, VisitPITTSBURGH is dedicated to generating conventions, trade show and leisure travel business for the Pittsburgh region.