VisitPITTSBURGH Credits PITTSBURGHERS For National Marketing Campaign Earning Five Prestigious Adrian Awards

PITTSBURGH — VisitPITTSBURGH’s Pull Up a Chair. You are Welcomed Here. campaign and its Official Visitors Guide won five 2019 Adrian Awards – three gold, one silver and one bronze – from the Hospitality Sales and Marketing Association International (HSMAI) and was honored at the HSMAI Adrian Awards Gala and Dinner Celebration on Tuesday, Jan. 21, at the New York Marriott Marquis in New York City.

“Our Pull Up a Chair campaign has grown exponentially since its official launch last spring, and it is an absolute joy to see our message resonate with travelers across the country and globally,” Chief Marketing Officer Tom Loftus said. “Most importantly, Pittsburghers across the world deserve much of the credit for the campaign’s success. They inspired it, were featured in the video and have related to and embraced our welcoming message, sharing our video with pride and pulling up a chair daily for neighbors and strangers alike. Without a doubt, their continual advocacy for Pittsburgh not only helps us earn prestigious recognitions like these five Adrian Awards, but also aids in our push to share the city’s welcoming spirit, and I am thankful for their support.”

“A highly creative marketing team is in place at VisitPITTSBURGH, and we plan to build upon the campaign’s success this year – I’m excited to see where we, with the continue help of Pittsburghers, can take it.”

VisitPITTSBURGH earned the following honors:

Gold Awards

  • Pull Up a Chair. You are Welcomed Here. campaign – Digital Marketing, Multimedia
  • Pull Up a Chair. You are Welcomed Here. campaign – Public Relations New Opening/Launch
  • Official Visitors Guide – Advertising, Consumer Brochure

Silver Award

  • Pull Up a Chair. You are Welcomed Here. campaign – Advertising, DVD/CD/VIDEO Consumer/Group Sales/Travel Trade

Bronze Award

  • Pull Up a Chair. You are Welcomed Here. campaign – Advertising, Complete Campaign/Consumer/Group Sales/Travel Trade

The Adrian Awards recognize inspiring best practices in sales and marketing for the hospitality industry and celebrate lifetime achievement, award-winning approaches to advertising, public relations and digital marketing and the teams that make it all happen.

The 2019 winners were selected from 1,100 entries worldwide, with entries judged by top executives from all industry sectors. Among the list of nominees were Marriott International, Google, Booking.com, Omni Hotels & Resorts, American Express Travel, United Airlines and global marketing agencies.

As the official tourism promotion agency for Pittsburgh and Allegheny County, VisitPITTSBURGH is dedicated to generating conventions, trade show and leisure travel business for the Pittsburgh region

0