Pull Up a Chair. You are Welcomed Here. Campaign Already Has Two Wins This Awards Season
PITTSBURGH—VisitPITTSBURGH’s Pull Up a Chair. You are Welcomed Here. campaign has been named a Gold Winner in the Destination Marketing Campaign category of the Travel Weekly Magellan Awards and chosen as a finalist for the 2019 PRNEWS Digital Awards in the WOW! Campaign category. Though the campaign was launched just five months ago, it has already generated impressive results in raising awareness of Pittsburgh and driving visitation.
“We weren’t going to enter this season’s awards competition until we saw we had already received the results we had estimated for the entire first year,” said Chief Marketing Officer Tom Loftus. “This is a campaign unlike any we had done or had seen in the industry. It is built upon a welcoming Pittsburgh message and the act of offering someone a chair - a sign of hospitality and respect. We’re very pleased the travel and tourism industry recognizes that as well, and we are so thankful to Pittsburghers for helping push out this campaign.”
The VisitPITTSBURGH campaign is different from other destination’s campaigns because it was created inhouse without the use of an agency. Click here to watch the campaign video.
The Travel Weekly Magellan Awards pay homage to travel professionals who prove themselves as standouts in destination marketing. With 30 different award categories, the 2019 PRNEWS Digital Awards honors cutting-edge digital performance in the public relations industry.
The winners of the 2019 PRNEWS Digital Awards will be announced on Friday, Oct. 18, during the Digital Awards Breakfast at the Yale Club in New York City.
As the official tourism promotion agency for Pittsburgh and Allegheny County, VisitPITTSBURGH is dedicated to generating conventions, trade show and leisure travel business for the Pittsburgh region.