April 23, 2026
Steelers Country
“Steelers Country” will be the official Steelers fan destination during the three-day fan festival and community celebration
Steelers Country will be a 12,000 square-foot interactive space located in the heart of Pittsburgh’s iconic Point State Park. The destination will celebrate the traditions of Steelers Nation while creating a centralized gathering place for fans to connect, engage, and experience Draft weekend together.
The activation will feature a variety of interactive elements, including:
- A Steelers Nation Unite Bar – A global Steelers-themed bar experience with rotating locations from Steelers bars around the world, offering beverages for purchase.
- An Immersive Fan Cave – A 1970s-inspired Pittsburgh basement, recreating the look and feel of a classic Steelers fan’s home.
- Six Super Bowl Rings Display – Larger-than-life replicas celebrating each of the franchise’s championship victories.
- Entertainment and Shows – Fans can also take part in Steelers Legends and current player Q&As, live Draft coverage, and daily entertainment on the Steelers Country stage, including the Steelers Draft Countdown Show on Thursday (7:00 – 8:00 p.m.) and Friday (6:00 – 7:00 p.m.)
- A Terrible Towel Art Piece – A custom installation honoring one of the most iconic symbols in all of sports.
- Yard Games & Photo Opportunities – Interactive games and branded photo moments for fans of all ages.
Upcoming Dates
- Thursday, April 23
- Friday, April 24
- Saturday, April 25