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VisitPITTSBURGH Backs Equality and Social Justice

In times of emotional turmoil, many people may not know exactly what to say to help calm the feeling of loss, sadness, anger and fear. But today and all the days going forward, none of us can remain silent when it comes to the continued loss and suffering experienced by our friends, neighbors and co-workers of color, as well as others who are the victims of racism and social injustice.

We must have honest and open conversations around equality and racism in our country. It is heartbreaking and gut-wrenching to see our fellow citizens from the black community continue to experience inequality and racism, and, collectively, we must raise each other up as we work toward solutions. We must never forget George Floyd and the many others who have experienced abuse and senseless deaths.

Pittsburgh has thrived as a travel destination because of the diversity of our neighborhoods and the amazing arts and cultural scene that reflects the talents of artists from different race and backgrounds. 

As one of the largest industries in Allegheny County employing more than 43,000 employees, we have a powerful voice and a responsibility to ensure that our employees, neighbors and visitors are treated fairly and with respect.

We promote Pittsburgh as a welcoming city to visitors from around the world. ‘Pittsburgh. You are Welcomed Here.’ is more than a tagline, but a commitment to ensure that not only do our visitors feel welcomed, but, most importantly, that all our residents are welcomed, valued and are afforded the same dignity and respect.

While it is important for us to speak out, it is equally important for us to listen. We are receiving thoughtful, deliberate and heart-felt messaging from these protests. We must listen.

At VisitPITTSBURGH, we will actively engage with our community partners in equity and inclusion efforts, ensure we represent Pittsburgh’s diversity in our story telling, support our black and minority business partners and celebrate the region’s black and minority community members.

We aim to ensure that our voice is part of this community dialog. While we do not have all the answers, we are here and willing to do our part.

Jerad Bachar
President and CEO
VisitPITTSBURGH