Penguins Playoffs Means $3.2 million for Home Game
PITTSBURGH – Hockey in Pittsburgh just keeps getting better and better. First, there was the hat trick of high-profile hockey events in the city: NHL Winter Classic, NHL Draft and NCAA Frozen Four. And, now, the Pittsburgh Penguins have made it into the 2013 Stanley Cup Quarterfinals.
"This is excellent news for Pittsburgh and the ultimate best case scenario, particularly in light of the shortened hockey season," said Craig Davis, president and CEO of VisitPittsburgh, the official tourism promotion agency for Pittsburgh and Allegheny County. Thanks to the Penguins' impressive regular season record, the team will enjoy home ice advantage.
VisitPittsburgh estimates that fans attending first round games in Pittsburgh will leave behind direct spending of $3.2 million. The $3.2 million figure includes game-day ticket sales, hotel rooms, meals and ancillary spending. Out-of-town spending is calculated using spending habits derived from historical data of professional sporting events in Pittsburgh.
"There's no doubt that our sports teams bring tremendous economic value and excitement to the city," said Mr. Davis. He added that the nationally broadcast games also provide heightened visibility to the city. "The more opportunities we have to showcase Pittsburgh through interviews, features and visuals, the greater our chances are to bring more visitors here from across the country," Mr. Davis continued.
As the official tourism and promotion agency for Allegheny County, VisitPittsburgh is dedicated to generating convention, trade show and leisure travel business for the Pittsburgh region.