In this high tech world where customers and clients want immediate feedback and resolution, strong public relations and social media skills are necessary to mitigate a crisis, raise the profile of your brand identity, and keep your customers loyalty.
VisitPITTSBURGH's own Tom Loftus,Vice President of Communications and David Atkins, Vice President of Digital Marketing join forces with local industry experts, for a "you need to hear this" seminar on the importance of aligning your company's PR and Digital Marketing efforts. They will discuss messaging, audience engagement and, most importantly, handling a crisis. This morning seminar will close with a panel of local PR professionals who have successfully harnessed the power of social media to enhance their PR efforts even with limited budgets.
Where: Hotel Monaco, Clemente Meeting Room
When: 29 September 2016 from 9-11 am
Doors open at 8:30am. Breakfast will be provided.