In this roundtable workshop, hear directly from Business Volunteers for the Arts marketing professionals about Event Promotion - how to identify target audiences and develop influential marketing strategies - as well as Closing the Deal, employing tactics that deliver results. Hear real-world examples about what works and what doesn't when, writing events promotions and PR, setting sales goals and meeting them, pricing decisions, and using data. This will be an interactive workshop where you will be sitting your peers to hear directly from successful professionals who do this, every day. This workshop is especially useful for artists and small nonprofits interested in reaching new audiences and developing marketing strategies that are consistent, professional, and high quality. There is a limit of 30 attendees at this event.