VisitPittsburgh Announces 2012 Marketing Campaigns
PITTSBURGH - From USA Today to The New York Times online, Pittsburgh will again be touted as one of the world's "must-see" places to visit in 2012, thanks to the concerted marketing and public relations efforts of VisitPittsburgh, the official tourism promotion agency for the Pittsburgh region.
VisitPittsburgh is making a $250,000 investment in an unprecedented "Best of the World" campaign and inviting area corporations to join in the national and international campaign. The campaign effort is being launched as a result of the National Geographic Traveler magazine's article, which named Pittsburgh as one of the 20 most compelling places to visit in the world in 2012.
The "Best of the World" campaign will include a mix of print and online advertising in the Toronto Star, TripAdvisor, The Washington Post, among other media outlets, as well as international outlets. A joint effort among VisitPittsburgh, Allegheny Conference on Community Development and the Allegheny County Airport Authority will offer additional exposure for the city through a five-minute, in-flight video that's being produced and slated to run in June on Delta Airlines as well as a special section in the airline's Sky Magazine.
"This attention from the National Geographic Traveler magazine article gives us first-class bragging rights," said Joe McGrath, president and CEO of VisitPittsburgh. "We are making this sizeable investment in an effort to capitalize on this well-deserved recognition and are confident that it will continue to further enhance the city's image."
While the "Best of the World" campaign will promote Pittsburgh as a wonderful place to live, work and play - VisitPittsburgh will also launch additional distinct campaigns in 2012 targeted to leisure travelers in five specific niches: Performance Arts, Visual Arts, Outdoors and KidsburghTM (a VisitPittsburgh-branded initiative). These niche campaigns will be geotargeted to the Columbus and Cleveland, Ohio markets and will include print, web, television, e-blasts and on-site promotions.
Several high-profile performing arts events will be featured as part of the campaign, including the Pittsburgh Symphony Orchestra's Paris Festival, which runs for three weekends in April and May, and The Cultural Trust's Distinctively Dutch Festival, which runs from February through May.
In addition, VisitPittsburgh will continue to promote the city as an excellent place for meetings and conventions throughout 2012. The organization will invest advertising dollars in popular industry trade publications, including Association News, M&C and Convene, among others.
VisitPittsburgh is the official tourism marketing and promotion agency of the Pittsburgh region. It is dedicated to generating convention, trade show and leisure travel business for the Pittsburgh region.