Playoffs Mean Big Money for Pittsburgh
VisitPittsburgh estimates $22.9 million in direct spending
PITTSBURGH - VisitPittsburgh, the county's official tourism agency, in collaboration with the Pittsburgh Steelers, estimates that Sunday's AFC Championship game at Heinz Field against the New York Jets will result in $22.9 million in direct spending to the local economy. Since 2005, the NFL Playoffs have brought in a grand total of over $108 million. Yes - that's $108 million in direct spending!
This figure encompasses local and out-of-town spending, and includes game-day ticket sales, hotel rooms, meals and ancillary spending. Out-of-town spending is estimated using industry standards determined by Destination Marketing Association International, the world's largest association of official destination marketing organizations.
"There's no doubt that our sports teams bring tremendous economic value to the city and region. And, if we take into consideration the fact that January is traditionally a very slow month for both hoteliers and restaurateurs, the Playoffs are very welcome events," said Joe McGrath, president and CEO of VisitPittsburgh.
The nationally broadcast games also provide heightened visibility for the city. Last year, the AFC Championship game averaged 46.9 million viewers. And, last week's AFC Playoff game against Baltimore drew nearly 41 million viewers. "The more opportunities we have to showcase Pittsburgh through interviews, features and visuals, the greater our chances are to bring more visitors here from across the country, as well," McGrath continued.
"Witness the success of our sports teams over the past few years - we are talking about thousands of visitors experiencing the city and millions viewing the games. All of this exposure illustrates that Pittsburgh is a great city. We're delighted that VisitPittsburgh's message is being heard! Every win, in fact, every game is another chance to tell our story. Everybody benefits," concluded McGrath.
VisitPittsburgh is dedicated to generating convention, trade show and leisure travel business for the Pittsburgh region.