Pittsburgh Benefits from Steelers Playoff Game
Pittsburgh Benefits from Steelers Playoff Game - VisitPittsburgh estimates $19.2 million in direct spending
PITTSBURGH - VisitPittsburgh, Allegheny County's official tourism agency, estimates that Saturday's AFC Divisional Playoff Game at Heinz Field against the Baltimore Ravens will result in $19.2 million in direct spending to the local economy.
This figure encompasses local and out-of-town spending, and includes game-day ticket sales, hotel rooms, meals and ancillary spending. Out-of-town spending is estimated using industry standards determined by Destination Marketing Association International, the world's largest association of official destination marketing organizations.
"There's no doubt that our sports teams bring tremendous economic value and excitement to the city and region," said Joe McGrath, president and CEO of VisitPittsburgh. He noted that the Steelers/Ravens playoff game on Saturday comes on the heels of the Winter Classic, which brought an estimated $23 million in direct spending to the city, thanks to the New Year's Day matchup between the Pittsburgh Penguins and Washington Capitals. Mr. McGrath added that these sporting events come at an ideal time for the city, as January is considered the "low season" for the Pittsburgh hotel community.
The nationally broadcast games also provide heightened visibility for the city. "The more opportunities we have to showcase Pittsburgh through interviews, features and visuals, the greater our chances are to bring more visitors here from across the country," McGrath continued.
"Thanks to the success of our sports teams over the past few years - from the Pittsburgh Steelers' Super Bowl win in 2006 and 2009 to the Pittsburgh Penguins' Stanley Cup victory in 2009 - thousands, even millions of people are able to see what a great city Pittsburgh really is. Every game is another opportunity to help tell our story. Everybody benefits," concluded McGrath.
VisitPittsburgh is dedicated to generating convention, trade show and leisure travel business for the Pittsburgh region.