“Outdoor Adventure Map” Highlights 300+ Activities
New "Outdoor Adventure Map" Highlights 300+ Activities in Pittsburgh and Its Countryside
PITTSBURGH - Birding. Biking. Camping. Canoeing... You name the outdoor activity, and you can find it in the Pittsburgh area, thanks to the new "Pittsburgh and Its Countryside Outdoor Adventure Map."
"There's so much to do in southwestern Pennsylvania, and this new map details just about everything you could possibly want in the way of outdoor recreational opportunities in the Pittsburgh region," said Joe McGrath, president and CEO of VisitPittsburgh. "From kayaking along the Allegheny River to biking or hiking the Great Allegheny Passage, this map has it all."
All told, there are more than 125 unique outdoor places featured within a 12-county area. The map includes an easy-to-follow A-Z key, and designates everything from all-terrain vehicle trails and bicycle trails to ice fishing sites and waterfalls. "Outdoor enthusiasts will want this map," noted McGrath. "It serves as a guide to outdoor adventure in a way that is not available anywhere else."
The Outdoor Adventure Map will be used in conjunction with VisitPittsburgh's "Get Healthy in Pittsburgh" marketing campaign that the organization launched this year with its partner, Highmark. The campaign is intended to encourage visitors to be physically active while vacationing in Pittsburgh and Its Countryside.
The map was published by Pittsburgh and Its Countryside (PIC), a marketing consortium of nine counties that have worked together historically to promote the region. In addition, numerous organizations also assisted with the "Outdoor Adventure Map," including Sustainable Pittsburgh, Pennsylvania Environmental Council, Friends of the Riverfront and Venture Outdoors.
The map will be distributed through these organizations, as well as 14 Welcome Centers along major Pennsylvania highways, Pittsburgh and Its Countryside tourism promotion agencies, including VisitPittsburgh's Welcome Centers: WELCOME Pittsburgh Information Center and Gift Shop (located in Fifth Avenue Place), Pittsburgh International Airport, Senator John Heinz History Center (in the Strip District) and the Duquesne Incline.
VisitPittsburgh is the official tourism marketing and promotion agency of the Pittsburgh region. It is dedicated to generating conventions, trade show and leisure travel business for the Pittsburgh region.